Packaging
Strategic Marketing Design
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Los Angeles, California 90068
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FIZZIES Sparkling Instant Products

Updating the FIZZIES drink tablets of the 1960s consisted first of studying the original product and recognizing its' equity. Revitalizing the "bouncing" lettering and keeping the original shaped glass proved to be enough to tie todays baby boomers with a favorite of their childhood. Adding bright color and illustrations of today's youth helped capture the younger market