Packaging
Strategic Marketing Design
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Fanta Soda
(Division of Coca Cola)

The previous design of Fanta Soda was twenty years old and Coca Cola decided it was time for an update.

Fanta is one of the largest divisions of Coca Cola and has 56 flavors worldwide. It was important to emphsize the flavors and color code them for easy recognition.

We revised the logotype from all caps to cap and lower case and softened the look but kept the diagonal and blue color of the original. We moved and enlarged the three circles previously above the "T" and added a leaf type graphic to infer the fruit flavor. In some countries Fanta did add fruit juice to the soda and in those cases, detail was added to the circle to depict real fruit. Adding flavor color co-ordinated background bubbles added to the fun image of Fanta.