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Strategic Marketing Design
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Good Samaritan Hospital- Nurse Recruiting Brochure

A new administration at the hospital was reorganizing many departments. After a meeting on their needs and goals for nurse recruiting, we decided that all this change was like a genesis, or new beginning. The same is true of starting a new job.

We took that idea, and created an eight inch square accordian fold brochure that highlighted the opportunities at Good Samaritan Hospital. Following the genesis idea, we created a garden of eden look; green on green with floral colors highlighting important copy points.

The pocket held two color stepped inserts that were preprinted with gradated red or violet and then imprinted with specific job offers, salary and benefit packages as the hospital needed.