Packaging
Strategic Marketing Design
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Hawaiian Water

The PURE company of Hawaii wanted to market a sparkling natural water from the islands that had been filtered though the volcanic rock of the big island.

We used the familiar image of the Hawaiian girl in the waterfall, palm trees and silver, white and blue to convey a distinct brand with a clean, pure image. We recommended Hawaiian flavors (papaya, pineapple, mango) along with standard flavors and color coding for the "essense" in each.

This was the first water to use the natural aluminum finish of a can and was the first to distribute in a can along with the bottle.