Packaging
Strategic Marketing Design
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Los Angeles, California 90068
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Light 'n Lively Ice Milk

Sealtest Ice Cream's version of Ice Milk was originally only produced in Chocolate, Vanilla and Strawberry. The packaging at the time was said to look like a low cost house brand.

By recommending expanded flavors, emphasizing those new flavors with photos and bright colored graphics we were able to increase sales 130% in the first 3 months. This packaging also won best of show at the "One Show" in New York City.