|St Jude Women's and Children Center
The Women's and Children Center of St Jude Hospital wanted a totally independent look from the main corporate look of the Hospital. This made sense from the point of view that it was housed in a totally separate building and that women and children had special needs in the medical arena.
The birthing experience being a very competitive area the center decided to redecorate its rooms to reflect upscale home environments and we created a folder and series of brochures to follow this line of thinking. The advances in womens medicine and the revolution in child bearing options gave us our headline, subhead and general approach to this subject.