|Wills Eye Hospital Rack Brochures
The new hospital building of Wills Eye had a bank branch on the main floor. Inspired by the financial rack literature, we decided to create a series for the hospital, and got permission to distruibute them in each branch of the cooperating bank.
We designed these with the idea of getting serious information to the public using laymen's terms and non-threatening but realistic graphics. We color coordinated to catch the eye and clearly differentiate each brochure.
Advances in eye surgery made early detection important to help rectify many problems that were previously untreatable.